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Wednesday, July 18, 2012

Validating vendor credibility

Q. How to recognize Self-Proclaimed Internet/Social Media Experts? How to avoid them?

Their experience and clientele should give you the first indication of their capabilities. However, this may seem discriminatory towards those who are new to the business and want an opportunity to prove themselves. So I would typically ask a social media expert to set and meet certain targets. Measurable results speak for themselves.

How to avoid fake experts? There are plenty of ways, depending on what kind of impression you would like them to have of you, after the rejection.

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