Q. Should a startup grow its own content or use another company's content?
The fundamental questions that precede your main question are...
Assuming content is critical to your startup's core product / service, you may want to have better control and therefore generate your own content. You could however get creative on the execution strategy to keep your overheads low. While you work on your content strategy (that would emerge from the above questions)... you could outsource the creation part.
For instance, you could define the subjects, word count, target audience, and other parameters for your blog page and outsource the actual blog writing work to experienced professionals.
Some of the content may also be sourced (via appropriate channels) from external sources like another blog, website, or company... as long as it fits into your strategy and budget. You may then filter out what you need and present it the way you want to on your website, blog, etc.
My answers to interesting questions on Quora
The fundamental questions that precede your main question are...
- How CRITICAL is the content to the success of your startup?
- Do you know precisely WHAT content you need?
- Do you know who exactly is the TARGET AUDIENCE for different types of content?
- Do you know what content CONSUMPTION PATTERNS will work for different consumer types?
- Lastly, how CAPABLE is your startup in generating such content?
Assuming content is critical to your startup's core product / service, you may want to have better control and therefore generate your own content. You could however get creative on the execution strategy to keep your overheads low. While you work on your content strategy (that would emerge from the above questions)... you could outsource the creation part.
For instance, you could define the subjects, word count, target audience, and other parameters for your blog page and outsource the actual blog writing work to experienced professionals.
Some of the content may also be sourced (via appropriate channels) from external sources like another blog, website, or company... as long as it fits into your strategy and budget. You may then filter out what you need and present it the way you want to on your website, blog, etc.
My answers to interesting questions on Quora
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